Meeting

In todays lesson we continued working on the Target Audience post as well as editing our Audience Questionnaire Video.

Meeting attended by: Zara, Chennel, Gabi and Keerthana
Post By: Keerthana

Meeting

In todays lesson we started a blog post on the target audience of our music video, describing in detail the demographics and psychographics of our audience. We also finished and uploaded out animatic.

Meeting attended by: Zara, Keerthana, Gabi and Chennel
Post By: Keerthanaand Chennel

Animatic

This is the animatic for our music video. This provides a brief idea of what our music video is going to look like in terms of the type of shots and effects we will use as well as the order in which they'll appear.

Animatic By: Zara and Chennel  

Target Audience/ Audience Profile

We believe our target audience is between the ages of 15-25. Even though there is 10 year gap within this range we feel that the song Gecko fits into this category. For example, 15 year olds will enjoy this as a dance track and summer anthem. However, 19 years will enjoy this song at university. There will of course be some younger and old then our target audience that will enjoy this song. Furthermore, we will take into count that our demographic may be younger then our target audience and therefore, we won't promote drugs or alcohol. The sexual connotations in the lyrics of the song will be toned down in the visuals. However, we will use minimal voyeurism in our visuals; Toby will be topless in one of the shots. As the track has an urban and dance vibe from a London influence, it is most likely that people from the London area will have the largest demographic.

Psychographics

This song will mostly appeal to those who follow the mainstream psychographic. We will follow the conventions of mainstream fashion and star image. The song is in the Top 100 Download Charts and therefore, falls under the category of mainstream music. Moreover, we also use conventions of mainstream visuals in our piece due to our influences, making it appeal to a mainstream psychographic.


Post By: Gabi

Meeting

In today's lesson we finalised and completed the animatic. As well as editing the audience questionnaire we tidied up the blog. We're aiming to have the audience questionnaire completed in the next few lessons. 

Meeting attended by: Zara, Gabi, Keerthana and Chennel
Post By: Keerthana

Cast Of Our Music Video

Main Cast :

Gabi in our group is going to be the star in the music video. We have decided to amalgamate Gabi's first and last name to give her the star name of 'Tomi'. We felt this matched our genre and was unique in the industry.

Toby is also staring in our music video as gabi's boyfriend/ partner. He will only be seen in a few shots, However the relationship will be made very clear in these shots. 

Dancers: 

We have selected Darllene, Oyin, Melanie and Dasiy as our dancers for thier unique dancing skills. 

We wanted an all black dance crew as we felt they would present more of a urban/garage vibe.We also wanted to create more of a contrast between the dancers and the main star. 

Post By: Gabi and Chennel

Meeting

In todays lesson we started editing as planned. We split the work up, so while some of us started editing the Audience Questionnaire the rest of the group started editing the Animatic.

Meeting: Keerthana, Gabi and Chennel
Post By: Keerthana

Meeting

In today's session we filmed our audience questionnaire. We found boys and girls within our target audience of 15-25, and asked them questions about their music video consumption, preferences and what they thought about our idea for a music video. Next lesson we're going to start editing the footage we collected from the audience questionnaire. As well as starting to edit the animatic.

Meeting attended by: Chennel, Zara, Gabi and Keerthana
Post By: Keerthana 

Meeting

In today lesson we finished off our storyboard. We're all incredibly pleased with our ideas and we're very excited to start filming. We also started writing up an outline schedule, so we are aware when we need to complete each phase of production e.g. filming, editing.

 

Meeting attended by: Keerthana, Zara, Gabi and Chennel

Post By: Keerthana 

Meeting

In today's lesson we continued working on our storyboard and we decided on the visuals for the first half of the video. So far its coming along really well and we're coming up with great ideas!

 

Meeting attended by: Keerthana, Zara, Gabi and Chennel

Post By: Keerthana



Meeting

In today's lessons we started to storyboard. We drew out lots of different ideas for the possible shots we could have in our music video. We arranged the post it notes to suit the visuals we want.

Meeting attended by: Gabi, Chennel and Keerthana
Post By: Keethana

Audience Questionnaire - Questions

Post By: Gabi and Chennel

Props & Equipment

Props:

Powder Paint

The Powder Paint is being used as a feature of one of the shots in the music video. It will be flicked and spread on Gabi's face. This shot will be a close up with a black background to illuminate the colours of the powder paint.

Equipment:

Camera

Tripod

Lights

SD Card

Post By: Gabi