Target Audience/ Audience Profile

We believe our target audience is between the ages of 15-25. Even though there is 10 year gap within this range we feel that the song Gecko fits into this category. For example, 15 year olds will enjoy this as a dance track and summer anthem. However, 19 years will enjoy this song at university. There will of course be some younger and old then our target audience that will enjoy this song. Furthermore, we will take into count that our demographic may be younger then our target audience and therefore, we won't promote drugs or alcohol. The sexual connotations in the lyrics of the song will be toned down in the visuals. However, we will use minimal voyeurism in our visuals; Toby will be topless in one of the shots. As the track has an urban and dance vibe from a London influence, it is most likely that people from the London area will have the largest demographic.

Psychographics

This song will mostly appeal to those who follow the mainstream psychographic. We will follow the conventions of mainstream fashion and star image. The song is in the Top 100 Download Charts and therefore, falls under the category of mainstream music. Moreover, we also use conventions of mainstream visuals in our piece due to our influences, making it appeal to a mainstream psychographic.


Post By: Gabi